The best networking advice of all time

I love smart, funny, original books.  So years ago when a savvy reader-friend told me to read The Sweet Potato Queen’s Book of Love by Jill Connor Browne, I obeyed.   I loved that book (still do) and laughed so hard I nearly pulled a rib.  Little did I know that one of the author’s many cheeky bits of advice would become a favorite quote, if not a mantra, and become a key theme for my own book The Intentional Networker™: Attracting Powerful Relationships, Referrals & Results in Business.

This advice:  “Be particular.”

Ms. Browne went on to call it  “the Best Advice Ever Given in the History of the Entire World” (pg. 59 of the edition I have on my bookshelf). She added that it works in all manners of decision-making, from boyfriends to finances to mixing the best margarita ever.  I’d have to agree.  It’s pure wisdom you can apply to just about anything you do — and it fits quite nicely with networking.

That said, let’s review.  Are you Being Particular in your networking efforts? Are you intentional and choosy about:

  • How many events you attend and how often (so you have ample time to tend to current clients and projects)?
  • The types of events you attend?
  • The groups to which you belong?
  • The way you present yourself?
  • The words you use?
  • The ways you share and showcase your talents?
  • The people with whom you spend your precious time?
  • The contacts to whom you bestow your business cards?
  • The requests you make of the people with whom you are connected?
  • The referrals you make?
  • The materials and information you send to your database?
  • The information you post on social media?

If you’re not using the simple and near-genius “Be Particular” guideline, don’t be shocked if you’re not getting the excellent results you so desire.

Exciting news! My book, The Intentional Networker™, which received a top-shelf review from Midwest Book Review*, will launch nationally on Monday, October 3. This means you can order it off Amazon, Barnes & Noble and other major book outlet sites with no wait. The electronic version is also complete. Ordering details will be posted very soon.

*Per Midwest Book Review, September 2011: ” When you zero in on networking, you get much more out of it all. The Intentional Networker™: Attracting Powerful Relationships, Referrals, & Results in Business is a guide to more efficient networking in today’s business world. From making more efficient connections, being selective in your allies, and how to make these connections, Patti DeNucci advises readers on the power of focused networking and how to make it a reality for one’s own business. The Intentional Networker™ is a strongly recommended pick for anyone who wants to boost their business’s networking power.”


4 Responses to The best networking advice of all time
  1. SueAnn Wade-Crouse
    September 30, 2011 | 7:24 am

    Well no wonder! All this time I thought it was “Be peculiar.”
    Congratulations Patti on your amazing, but not surprising success! Love, love, love your book. Now I must read “The Sweet Potato Queen’s Book of Love.” Ba-Bye!

  2. Lorie Marrero
    September 30, 2011 | 7:51 am

    You know it– I completely agree! Patti, you should get some signs made up for people’s offices that say “Be Particular” and sell them. 🙂 It is some of the best advice ever in the universe.

  3. Julie Tereshchuk
    September 30, 2011 | 3:11 pm

    Congratulations on the book launch, and your well-deserved top-shelf review. As for “being particular”–I could not agree more. Tempting as it is to swarm along with everyone else (especially in Austin, where we have so many events presented to us), it is all about being judicious with your time, energy and money. Or, as your beloved Sweet Potato Queen said, ‘Be particular!’

  4. Catherine Jewell
    October 4, 2011 | 10:38 am

    If I had only had the confidence in my 20s and 30s to “be particular.” I would have chosen different partners, different cars, even different jobs! Oh, well. All the past helps one be the person they are today. I’m very particular now, and it’s a satisfying feeling, being fully in the driver’s seat of my life. Thanks for reminding us.

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